AIBO In Sony TV Adverts

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Sony ran two TV advertising campaigns in the early 2000s that used the Sony AIBO in them. They weren’t advertising the AIBO but other products within their range. Here are those adverts.

The first campaign is for Sony Wega Theatre and consists of 5 short ads each with a different theme – Action, Comedy, Animation, Sci-fi, Horror. Watch them all below or click on the themes to watch them on YouTube individually.


The second one was the go.create campaign and featured a few different products:


There was also a “behind the scenes” ad created, showing a couple of outtakes. This ad is slightly different to the others in that it uses an animated ERS-210 AIBO and not a real one!