AIBO Does Daft Punk
Back in 2005 Sony and Daft Punk collaborated on the first ever AIBO dance contest.
The idea was to get AIBO owners to download a 30-second clip of Daft Punk’s song ‘Technologic’ and then create a dance routine for their AIBO . Here’s a snippet of the press-release associated with it.
Brussels, 18th April 2005
Sony And ‘Daft Punk’ Get Together For The World’s First Ever AIBO Dance Contest
In a bold marketing initiative, Sony Entertainment Robot Europe and EMI/Virgin Music launch an exciting campaign uniting AIBO with the enigmatic techno dance band ‘Daft Punk’.
A Lifestyle Partnership
Stylish, innovative and highly original, both AIBO and Daft Punk are renowned for the unique way they embrace emotion and technology. Now these pioneers from the worlds of robotics and electronic music have come together in a ground-breaking campaign that challenges AIBO owners to create a video of their four-legged companion dancing to the latest Daft Punk track.
“It’s a fantastic collaboration and a great opportunity for AIBO to link up with one of today’s most progressive techno dance groups” says Hilde Niedermann, Head of Sony Entertainment Robot Europe. “Both AIBO and Daft Punk offer consumers a unique entertainment experience based around cutting edge technology, lifestyle and music. As well as boosting awareness across Europe, the campaign will highlight just how easy it is for end-users to program AIBO.”
Entering the contest is simple. AIBO owners download a 30-second loop of ‘Technologic’, the latest single from Daft Punk’s revolutionary new album ‘Human After All’, then create an impressive dance routine for their AIBO based on the track using a variety of easy-to-use programming tools. Owners upload a video of the sequence to a specially designed contest microsite where fans and enthusiasts will vote for the most impressive entries from the 24th of May. The microsite will be available from Thursday 21 April at www.aibo-does-daftpunk.com.
There were approximately 30 entries in to the competition and if you do a search for “aibo daft punk” on YouTube you’ll see some of the entries.